Letter Number Identity Project GRA 321 GRA321 ASU

Letter Number

The goal of this project was to combine a randomly selected letter and number and follow it with an identity system. I sketched pages of the letter 'y' and number '8' to arrive at a clean and functional symbol representing a mid-century modern furniture company. I extended the project by developing an icon system from the logo to identify the 8 categories of product that the company offers.

Identity, Typography, Animation


Letter Number sketch
Letter Number sketch


Letter Number logo final
Letter Number icons Letter Number icons Letter Number pattern Letter Number promotional item tote bag Letter Number logo applied to furniture woodburning etching

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