About

Projects

05

College of Liberal Arts and Sciences Graphic Design

College Marketing

While working for The College of Liberal Arts and Sciences, I designed marketing materials for campaigns, social media, events, and more. The college has three main divisions including the humanities, natural sciences, and social sciences which house over 20 schools.

Branding, Layout, Illustration

College T-shirt

This T-shirt was designed for the college as a fun promotional item that students and faculty would love to wear. The challenge with the college is that it covers several different types of academic units, so I had to keep that in mind while designing a diverse yet unifying visual concept.

Arizona State University College of Liberal Arts and Sciences T-shirt

Holiday Card

This gold and maroon foil-printed holiday card was mailed to previous donors of our college as a thank you for their generosity and a celebration of the holiday season. The center of the card incorporates the ASU Armstrong building that is anticipated to become the college's new home in the next year.

Arizona State University College of Liberal Arts and Sciences Holiday Card
Arizona State University College of Liberal Arts and Sciences Holiday Card
Arizona State University College of Liberal Arts and Sciences Holiday Card
Arizona State University College of Liberal Arts and Sciences Holiday Card

I converted the printed design into an animation for an email banner that was distributed to a larger list of donors.

Early Start

The Early Start program is designed for incoming ASU students to get a head start in college, earn course credit, and prepare themselves for success in their academic career. To promote the program, I designed email banners, flyers, postcards, and web banners. The concept is bold and simple, showing a dotted path to get to the start of a student's experience at ASU.

Arizona State University College of Liberal Arts and Sciences Early Start campaign
Arizona State University College of Liberal Arts and Sciences Early Start campaign
Arizona State University College of Liberal Arts and Sciences Early Start campaign
Arizona State University College of Liberal Arts and Sciences Early Start campaign
Arizona State University College of Liberal Arts and Sciences Early Start campaign Arizona State University College of Liberal Arts and Sciences Early Start campaign Arizona State University College of Liberal Arts and Sciences Early Start campaign

Marketing Icons

This was the first icon set I designed, and I designed everything based off of precise pixel line widths and spacing to make each icon relate. The icons are used on the college's website for the marketing resources page.

Arizona State University College of Liberal Arts and Sciences icon for Brand
Arizona State University College of Liberal Arts and Sciences icon for Web
Arizona State University College of Liberal Arts and Sciences icon for Events
Arizona State University College of Liberal Arts and Sciences icon for Getting Started
Arizona State University College of Liberal Arts and Sciences icon for Identity Standards
Arizona State University College of Liberal Arts and Sciences icon for Instructional Design
Arizona State University College of Liberal Arts and Sciences icon for IT
Arizona State University College of Liberal Arts and Sciences icon for Materials
Arizona State University College of Liberal Arts and Sciences icon for News
Arizona State University College of Liberal Arts and Sciences icon for Salesforce Email
Arizona State University College of Liberal Arts and Sciences icon for Social Media
Arizona State University College of Liberal Arts and Sciences icon for Stationary
Arizona State University College of Liberal Arts and Sciences icon set Arizona State University College of Liberal Arts and Sciences icon set

Innovate Like a VIP

Every year, students apply and are admitted to ASU by an early, priority date. These students are called VIP students and they receive special swag to recognize their VIP status, and commitment to the university. Our college designed special bandanas for our VIP students, and I designed the promotional materials that accompanied the bandana design. We encouraged students to innovate a new idea for their bandana to take part in ASU's #1 in innovation status.

Arizona State University College of Liberal Arts and Sciences Innovate Like a VIP campaign Arizona State University College of Liberal Arts and Sciences Innovate Like a VIP campaign Arizona State University College of Liberal Arts and Sciences Innovate Like a VIP campaign Arizona State University College of Liberal Arts and Sciences Innovate Like a VIP campaign Arizona State University College of Liberal Arts and Sciences Innovate Like a VIP campaign Arizona State University College of Liberal Arts and Sciences Innovate Like a VIP campaign

Poster

This was a poster for a launch event for the new School of Civic and Economic Thought and Leadership. I illustrated the United States Capitol building in simple lines as a symbol of leaders in America.

Arizona State University College of Liberal Arts and Sciences, School of Civic and Economic Thought and Leadership poster

Thank You Postcard

This postcard was a concept for a thank you card for donors. I converted the design into a microfiber cloth that was used as a promotional piece for our college.

Arizona State University College of Liberal Arts and Sciences Donor Thank You Card concept

Next Project

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